Natasha is an expert in venue commercialisation. She has spent her 25-year career creating high functioning sales and marketing operations for sports and entertainment venues, defining winning strategies to maximise revenues from premium seating, partnerships, catering and ticketing. Previously, Vice-President of IMG’s Stadium Division, Natasha has worked in a wide range of international sports and entertainment environments including multi-purpose arenas, racecourses, world-famous stadiums such as Wembley, the Maracana and Lusail Stadium and on major events including the UEFA European Championships