Fiona Goh is the Director of British Arts Festivals Association (BAFA) with a background in festival delivery – at Holmfirth Arts Festival and Harrogate International Festivals – and consultancy, working with a range of multi-arts, music and literature festivals across the UK. BAFA is the UK’s longest running festivals network, representing some 60 members across the UK, including BBC Proms, Edinburgh International Book Festival, Hay Festival and Cheltenham Festivals, and its role is to bring insight, inspiration and connection to the arts festivals community through networking, training, advocacy and support, and to speak with a united voice for the sector. Before joining as Director, she was involved with BAFA for more than 20 years as a member, board member and consultant, and brings experience of research and consultancy for several other networks, including Europe Jazz Network, Making Music, AOIFE and IAMIC. Fiona is also Prize Director for the SI Leeds Literary Prize for unpublished fiction by Black and Asian women, and works alongside partners including Word Up North, Peepal Tree Press, New Writing North, Arvon and The Literary Consultancy and, recently, Bank of England, to support and platform Prize alumnae. Fiona is a passionate advocate for festivals as beautiful and often undervalued tools for creative community development, catalysts for change and ways of imagining alternative futures into being. Fiona is based in Yorkshire and when she is not working, she can be found trying to play tennis, enjoying a competitive family game or reading.