Jordan Clarke is the CEO and Founder of Gravity Show, one of Europe’s largest and fastest-growing automotive lifestyle events. Since launching the brand in 2013, Jordan has transformed Gravity from a small car community into a multi-million-pound business with an annual flagship show attracting over 40,000 global attendees, top automotive brands, and leading industry personalities.

Under his leadership, Gravity Show has become a powerhouse in experiential events, blending world-class car culture with entertainment, technology, and lifestyle. The brand now reaches over 20 million people each month and maintains a 95% sponsor retention rate, partnering with leading names like Hot Wheels, MOTUL, and K&N.

Jordan’s passion lies in pushing boundaries, creating unforgettable experiences, and building a platform that connects brands, creators, and enthusiasts worldwide. His vision continues to redefine what an automotive event can be — inclusive, innovative, and unforgettable.